Giordano Nanni completed a PhD in history, researching and writing about settler-colonialism and publishing two books (The Colonisation of Time and Coranderrk: We Will Show the Country), after which he realized he could be more useful as a human by communicating beyond the world of academia. In 2016 Giordano launched the The Juice Media, which presents the Honest Government Advert series, which he writes, directs and edits.